Dr. Mark S. Rosenbaum joins The Citadel as Professor of Marketing & Captain in the Department of Marketing, Supply Chain Management, and Economics. Prior to joining The Citadel, Rosebaum was the Dean of the College of Business at Hawai’i Pacific University and Dean of the Graham School of Management at Saint Xavier University in Chicago. He served as Department Chair and Professor of Retailing at the University of South Carolina, Kohl’s Professor of Retail Marketing at Northern Illinois University, and Assistant Professor of Marketing at the University of Hawaii at Manoa.
Dr. Rosenbaum is the co-editor of the Journal of Services Marketing. He is also an Associate Editor for the Service Industries Journal. He is on the editorial boards of the Journal of Education for Business, Psychology & Marketing, Journal of Service Theory & Practice, International Journal of Retail and Distribution Management, and Health Marketing Quarterly. Dr. Rosenbaum is a three-time Fulbright recipient, bringing him to Cambodia (2009), Nepal (2015), and Uzbekistan (2019).
Rosenbaum’s research is focused on transformative service research. Rosenbaum and his colleagues were the “pioneers” in developing this paradigm. Rosenbaum’s research focuses on improving the human condition via services.
Rosenbaum earned a Ph.D. in marketing from Arizona State University in 2003. Rosenbaum also holds advanced degrees from the University of Illinois at Chicago, New York University, and San Diego State University. He earned a bachelor’s degree from Indiana University. Rosenbaum worked in fine jewelry retailing for many years before entering academia. He is also a Visiting Professor of Marketing at Externado University in Bogota, Colombia, and at the American Hotel Academy in Brasov, Romania.
Rosenbaum lives with his spouse and dog in Charleston, SC and in Naperville, IL.
Degrees
Ph.D. – Arizona State University
M.S. – San Diego State University
M.A. – New York University
MBA – University of Illinois at Chicago
B.S. – Indiana University